Straw Hat Pizza

It was summer, 1959. Frankie Avalon was at the top of the charts and Sandra Dee played "Gidget" in the very first Beach Party movie. The Brooklyn Dodgers had just arrived in Los Angeles, but surfing was the real Straw Hat Pizza helped to innovate a business attitude over 50 years ago by what today is referred to as "Going Green". Straw Hat Pizza was a leader in this movement by insisting on using locally grown fresh produce from within 150 miles and making fresh pizza using only all natural ingredients. Straw Hat began serving its trailblazing "Genuine California Pizza" on July 10, 1959. It was an unrivaled pizza with a layered, flaky crust, the freshest toppings, light sauce, and six kinds of naturally aged cheese. Straw Hat's California creation was unlike any other pizza. It was crisper and tastier, and it satisfied a "Left Coast" appetite for fresher, lighter, and more unique offerings. Little did anyone realize at the time, but Straw Hat was on the cutting edge of a taste trend that would last for more than five decades to come.